Internship PPC Specialist

Annual Internship for PPC  – We are looking to develop a female PPC specialist to run campaigns and monitor paid search budgets.

In this role, you manage internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO and analysis of ad performance. You should be analytical and good with numbers.

Your goal will be to ensure our clients online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:

• Participate in forming effective paid search strategies
• Launch and optimise various PPC campaigns
• Oversee accounts on the following : Google AdWords, Google Display, Video Marketing, Youtube, Twitter, Linkedin, Facebook and Instagram
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Required:

• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms is a must
• Working knowledge of analytics tools (Google Analytics, etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in marketing, digital media or a related field

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To Apply:

cherise@wetpaint.co.za