Intern Brand Strategist

Job description

• Researching current market trends and predicting future trends that might affect their product or service’s success
• Analysing market data, customer feedback and survey responses to develop a marketing plan
• Researching effective brand names for new products or services
• Rebranding existing products or services
• Performing target audience research
• Brand positioning, which involves defining the benefits the target audience thinks of when they hear the brand’s name
• Creating buyer personas, which are descriptions of the company’s ideal customer that include their demographics, lifestyle, personality, goals, needs and challenges
• Doing audits every year or two to assess the brand’s status in the market and ways to strengthen it
• Creating brand architecture, which includes the logo, messaging, creative materials and marketing campaigns
• Creating brand stories that tell customers about a product or service and try to form an emotional connection with them
• Overseeing the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message
• Writing consistent content for marketing materials
• Doing research to identify competitors and their products’ strengths or weaknesses

Requirements

• Attention to detail
• Able to work under pressure
• Organised
• Basic knowledge of digital marketing
• Quick learner
• Positive attitude

Company Description

Digital Marketing

Closing date 13 Nov

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Apply by email

delphia
delphia@ilogic.co.za