Duties & Responsibilities
Management of Marketing and Product Budgets, Pricing and Reports
Set the budget
Achieve and exceed targeted turnover
Maintain and exceed GP % & Rands banked
Successful launch of new products, increasing the ratio of sales of new products as a % of total sales
Effective Implementation of the Marketing and Marketing Product strategy
Develops strategy through the situational analysis on the industry, category, economy and competitors to identify trends, growth opportunities and business and regulatory risks and recommend actions
Strategic planning for Marketing activities
Organize company conferences, trade shows and major events.
Manage brand identity and positioning
Responsible for marketing of company corporate identity, both internally and externally, e.g. website
Building brand awareness and positioning
Develop the marketing strategy, by brand, in the line with company objectives
Manage customer/supplier relationships and communication
Understand the customer’s journey from end to end. Interact with all stakeholders in a professional manner.
Negotiate with and build relationships with suppliers. Design buying and planning strategies regarding supplier’s alliances
Ensure the efficient negotiation, establishment and maintenance of service levels by planning and buying managers. Deal with escalated supplier queries and problems
Effective Management of a team
Desired Experience & Qualification
3 – 6 years’ Product Marketing experience of which at least 3 years’ must be in a position managing Product Managers. (Preferable Hand Tool Industry experience)
Experience in a B2B Marketing environment preferable
Must have a valid code 08 driver’s license and own reliable transport
Sound knowledge of the retail and industrial sector
Advanced knowledge of marketing principles and pricing strategies
Knowledge of market conditions
Excellent business acumen (i.e. numeracy skills, generation of profit and loss, cash flow, margin)
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